About Us

Growing up in Kenya, we never fully understood the depth of our coffee’s flavor and cultural significance until we left the country.

For many Kenyans like us, tea was the drink of choice, with an occasional cup of instant coffee, not the premium, specialty coffee beans we exported. This is true for most of the 700,000+ small-holder farmers who dedicate themselves to producing Kenya’s renowned coffees, known for their bright flavors and rich complexity. What’s even more striking is that while Kenyan coffee is prized worldwide, the farmers who grow it often receive far less than they deserve.

Close-up of hands holding a handful of green coffee beans.

A Youthful Vision Rooted in Legacy

Further, Kenyan coffee production has an aging problem. The average coffee farmer is well into their 50s. Yet, youth unemployment is rampant. There are several reasons for this. As young Kenyans privileged with access to the coffee industry, we’d like to be part of the change. We want to bring on more youth to the coffee value chain to build on the legacy of our elders.

Map of Africa with a yellow highlight over Kenya on a background of green foliage

What We Stand For

At Coffee Plus 254, we’re driven to connect people to the rich flavors and heritage of Kenya’s coffee, while uplifting the small-holder farmers who are its heart and soul. We believe every cup carries the mark of tradition, care, and the hardworking hands behind each bean. We've done the work ourselves so we know.

Our Mission

Our mission is to share Kenyan coffee in a way that’s both premium and approachable with exceptional lots, roasted for clean brightness, plus education that helps you understand and appreciate the coffee from how it is farmed to brewed.

We buy directly from farmers when possible, and when we use the cooperative system, we pay a premium above auction averages and pay faster (so farmers aren’t constrained by lack of capital, for example, being forced to take high-interest loans while they wait for payment).

We also invest in youth pathways into coffee, from barista training to careers across the value chain having sponsored our first barista student in January 2026, in collaboration with Lion Hills Coffee.

What’s Next For Us

We will be sourcing specialty green coffee directly from Kenyan farmers,share their stories, offer exclusive roasts, and keep you updated on the latest developments in Kenya’s coffee industry.Follow us as we progress in sharing the stories of the people, places and developments shaping Kenya’s coffee future.

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Coffee Plus 254 is a youth-led collective in the US and Kenya, working to expand fairness for small-holder farmers, create youth employment, and make Kenyan coffee even more accessible.